Lore is a podcast about non-fiction scary stories. Each episode examines historical events that show the dark side of human nature (usually through the lens of folklore) and is presented in a style that's been compared to a campfire experience. The series was created in 2015 by Aaron Mahnke as a marketing experiment and received the iTunes "Best of 2015" Award. The podcast was also given the award for the "Best History Podcast" by the Academy of Podcasters in July 2016. At the end of 2016, the podcast was included in the top lists by The Atlantic and Entertainment Weekly. As of October 2017, the series has 5 million monthly listeners.
The podcast airs on a bi-weekly basis, and is usually released on a Monday. The podcast is recorded in a studio in Mahnke's home office. Mahnke's voice in the podcast is described as "coolly mesmeric".